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Forestry Boards Foundation
Fundraising Guide for Local Boards
Fundraising for local forestry boards can be categorized into four keys. Such a framework may sound simple, but it can be challenging to implement. Your board may wonder why some people are successful at fundraising and others not. Is it them or you? Has your board created unnecessary barriers to the fundraising effort? Gary Allen, President of the Maryland Forestry Foundation, has organized fundraising efforts into four keys. Basic descriptions of the keys follow.
The source for this page's content contains a breakdown of the four critical keys to successful fundraising and more detailed information. It is available at http://www.marylandforestryboards.org/downloads/Four_keys_to_fundraising.pdf.
The Four Keys Simplified
Begin with an Idea
What do you want to accomplish? Why is this significant to your community, to you and your board? Refine your idea into a clear, concise statement.
Find the Right Person
This is the most frequently overlooked and perhaps the most important key to local fundraising.
Predispose Prospects in Your Favor
Predisposition and the process of galvanizing someone to support you are crucial to the fundraising process.
Once you have connected with and predisposed the right person toward your efforts, all you have to do is ask.